Welcome to NBCUAdStandards.com!

The NBC Advertising Standards Department website is intended to help provide agencies and advertisers with all of the necessary tools to obtain clearance for advertisements intended to run on the NBC Network. All submitted advertisements are reviewed for adherence to the laws and regulations of the Federal Communications Commission, the Federal Trade Commission, the Federal Drug Administration, and NBCUniversal Advertising Guidelines. NBC aims to present viewers with commercials that are truthful, tasteful, non-deceptive, and substantiated. Advertisers must provide substantiation providing a reasonable basis for all claims made within their commercials.


Advertisers and agencies can find NBC’s advertising guidelines, procedures and editor list on this website, as well as securely submit all clearance materials. The Advertising Standards Department treats all information and materials submitted by an advertiser or its authorized representative in connection with commercial clearances as strictly confidential.

Submission Process

There are two ways to submit clearance materials to Advertising Standards:

  1. Upload materials via this website; or
  2. Submit materials via MediaVu.

After reviewing the submitted materials NBC may approve the advertisement, request additional information, require modifications to the advertisement, or deem the advertisement not acceptable for air. Advertisers should allow up to 3 business days for review of clearance materials. Please see our complete Clearance Procedures & Editor List under the Guidelines Tab.

Click HERE to submit materials to us for clearance.


As of August 2017, the Advertising Guidelines for the NBC Broadcast Network and NBCUniversal’s Cable Networks have been updated. Please see our updated documents under the Guidelines Tab of this website.
The use of false or deceptive Emergency Alert System (EAS) Signals or Tones is not acceptable. The FCC prohibits the transmission of the EAS codes or Attention Signal (853 Hz and 960 Hz transmitted simultaneously) or a recording or simulation thereof except in the case of an actual emergency or authorized EAS test. This rule applies to all forms of content, including programs, commercials and other paid programming, PSAs, promos and other interstitial material. Content containing EAS tones, simulations or other related sound effects will not be accepted for broadcast.
All advertisements airing on the NBC Broadcast Network must be submitted for review.

If your advertisement is airing on a NBCUniversal Cable Network, advertisers only have to submit advertisements to the NBC Advertising Standards Department (“Advertising Standards”) if it falls into one of the following sensitive categories: (1) Controversial Issue & Political; (2) Dietary Supplements; (3) Homeopathic Remedies; (4) Non-Casino Gambling & Fantasy Sports; and (5) Weight Loss Supplements & Programs.